Lakers wordmark concept9/14/2023 ![]() We will be going through the league in randomized order, so with that, we will start with. If you have any ideas of anything you'd like to see yourself, especially with the Statement and City Editions, please feel free to let me know. Teams would not be required to change their City Edition every year, but each team would be able to if they would like.This is so that teams that have created iconic City Edition looks that enhance their brand can keep them in the rotation, while teams that want to try different things out can do that as well. The Classic Edition sets are out, as they would just be recreations of already-existing sets. In my ideal world, white would still be most commonly worn at home (besides the Lakers, of course), with color-on-color match-ups only occurring when they would yield the best-looking results. Here's how things are going to go:Įach team will have 4 different uniforms with the designated Nike name: Association (home), Icon (road), Statement (Alternate), and City Editions. This process admittedly did make me realize that most of the NBA sets are actually already pretty good, so I didn't feel the need to make too many changes. Given my past ventures into the MLB and NFL, I decided to take a stab at the NBA to see what I could do. Should it? Who am I to say.So now that all of the new City Edition sets have been released for this year, I figured now would be a good time to start showing some designs I've been working on over the past year or so. Only then did the bowtie detach from the word even now it still keeps evolving. And it had the word chevrolet across the middle of it until the lay 80's. it can serve as an evolutionary path from a wordmark to a brand logo, leaving room to further refine it later.Įver look at how the chevy bowtie evolved? The original wordmark was practically illegible. Once I knew what it was, I saw the cleverness in it, and felt it was a good choice. Personally, when I first saw the new logo, I was like WTF is that. it just helps to remember when we are being subjective rather than objective, and to leave room for other subjective opinions as well. Strong personal opinions, particularly about design, are good. It's good to be spicy, just not toxic (and I didn't take you as toxic, just opinionated lol). They got a symbol and a wordmark, and you just don't like it personally?įor what it's worth, you should have left the earlier comment in place. Just so much personal investment in what they "should" have done. And people upvoted a whole post about Kia. If no one was confused and no buzz generated then they failed. KIA will get there, its logo overhaul, generating free marketing, and all press is good press. No one looks at Mcdonalds M logo and thinks what the hell company is M. ![]() Long term confusion is bad, I don’t know if you’re being serious?, we are talking about short term buzz. KIA a stagnant brand is good to add confusion to itself, or maybe romanticize it and call it mystery. Once your audience can predict what’s happening next, they lose interest and walk away. ![]() And 1% book an appointment.Ĭonfusion can be good in marketing. Now 30,000 people are searching for “sleek KN Car Logo” learning it’s kia and half are probably bouncing off, but maybe half try to find the car they just spotted because they liked the way it looked. Join our Discord server Design Subreddits LISTģ0,000 people weren’t searching “what is the logo that is K.I.A”. Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair. ![]()
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